We are looking for a Creative Strategist with a focus on performance marketing videos. In this role, you will oversee the creation of compelling, high-converting video content for performance marketing campaigns. You will work closely with the designers, influencers/models, product & brand teams to design video concepts that resonate with target audiences and drive measurable results across various digital platforms.

Key Responsibilities:

Video/Static Concept & Strategy Development:

- Develop creative strategies and concepts for performance marketing videos/ statics that align with brand goals and drive customer acquisition and conversions.

- Collaborate with the performance marketing team to understand campaign objectives, target audience, and performance goals.

Create video narratives that showcase skincare products, focusing on their unique selling points and the consumer benefits.

Video Production & Storyboarding:

- Lead the ideation and storyboarding process for performance marketing videos, ensuring the content aligns with both brand guidelines and marketing objectives.

- Oversee the production of short, engaging video ads for social media, display ads, and other digital channels (Facebook, Instagram, YouTube, etc.).

- Partner with videographers, editors, and motion graphic designers to bring creative concepts to life.

Data-Driven Creative Optimization:

- Analyse the performance of video campaigns using data and metrics such as click-through rates, conversion rates, and customer acquisition cost (CAC).

- Optimise creative content based on real-time performance data and A/B test variations to improve effectiveness.

- Continuously refine video messaging, length, and style to enhance campaign performance and meet ROI targets.

Trend & Audience Insight Integration:

- Stay up-to-date with video marketing trends, best practices, and platform-specific content formats (e.g., Reels, Stories etc. ). development.

Adapt creative strategies to ensure they are relevant and appealing to different audience segments.

Collaboration & Cross-Functional Coordination:

Work closely with performance marketers to align video strategies with paid ad campaigns and digital marketing goals.

Collaborate with product and brand teams to ensure videos accurately reflect the brand's tone, aesthetic, and product benefits.

Coordinate with external agencies, video production teams, and influencers/ models to execute high-quality video content.

Campaign Planning & Execution:

- Plan, produce, and manage multiple video assets from concept to completion for ongoing marketing campaigns.

- Ensure content is delivered on time, within budget, and optimised for various platforms (social media, e-commerce, paid media).

- Ensure videos are consistent with the brand identity while also tailored to maximise conversions in performance marketing.

Key Requirements:

- Bachelor's degree in Marketing, Advertising, Communications, Film Production, or a related field

- 1+ years of experience in creative strategy with a focus on performance marketing video content, preferably in the beauty, skincare, or consumer goods industry.

- Strong storytelling skills, with the ability to create short, compelling narratives for performance marketing.

- Familiarity with video production tools, editing software (Adobe Premiere Pro, After Effects), & video ad formats.

- Excellent communication and project management skills, with the ability to manage multiple projects and meet tight deadlines.

- Preferable candidates:

From Performance UGC creation organizations like Adbuffs, Scrollstop, Hobo.video, Thumbstoppers, The bored Monkey