Key Responsibilities:

- Video/Static Concept & Strategy Development:

- Develop creative strategies and concepts for performance marketing videos/ statics that align with brand goals and drive customer acquisition and conversions.

- Collaborate with the performance marketing team to understand campaign objectives, target audience, and performance goals.

- Create video narratives that showcase skincare products, focusing on their unique selling points and the consumer benefits.

- Video Production & Storyboarding:

- Lead the ideation and storyboarding process for performance marketing videos, ensuring the content aligns with both brand guidelines and marketing objectives.

- Oversee the production of short, engaging video ads for social media, display ads, and other digital channels (Facebook, Instagram, YouTube, etc.).

- Partner with videographers, editors, and motion graphic designers to bring creative concepts to life.

- Data-Driven Creative Optimization:

- Analyse the performance of video campaigns using data and metrics such as click-through rates, conversion rates, and customer acquisition cost (CAC).

- Optimize creative content based on real-time performance data and A/B test variations to improve effectiveness.

- Continuously refine video messaging, length, and style to enhance campaign performance and meet ROI targets

- Trend & Audience Insight Integration:

- Stay up to date with video marketing trends, best practices, and platform-specific content formats (e.g., Reels, Stories etc. ).

- Conduct research on audience behavior, preferences, and competitor video strategies to inform creative development.

- Adapt creative strategies to ensure they are relevant and appealing to different audience segments.

- Collaboration & Cross-Functional Coordination:

- Work closely with performance marketers to align video strategies with paid ad campaigns and digital marketing goals.

- Collaborate with product and brand teams to ensure videos accurately reflect the brand's tone, aesthetic, and product benefits.

- Coordinate with external agencies, video production teams, and influencers/ models to execute high-quality video content.

- Campaign Planning & Execution:

- Plan, produce, and manage multiple video assets from concept to completion for ongoing marketing campaigns.

- Ensure content is delivered on time, within budget, and optimized for various platforms (social media, e-commerce, paid media).

- Ensure videos are consistent with the brand identity while also tailored to maximize conversions in performance marketing.

Key Requirements:

- Bachelor's degree in marketing, Advertising, Communications, Film Production, or a related field

- 1+ years of experience in creative strategy with a focus on performance marketing video content, preferably in the beauty, skincare, or consumer goods industry.

- Strong storytelling skills, with the ability to create short, compelling narratives for performance marketing.

- Familiarity with video production tools, editing software (Adobe Premiere Pro, After Effects), & video ad formats.

- Excellent communication and project management skills, with the ability to manage multiple projects and meet tight deadlines.