HR at The Printers Private Limited
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Deccan Herald - Lead - Search Engine Optimization (3-6 yrs)
LOOKING FOR CANDIDATES WITH PRIMARY ROLE IN SEO.
EXPERIENCE IN ON-PAGE/OFF-PAGE, TECH SEO AND WEB VITALS MAY APPLY.
Job Role / Designation: SEO Lead
Qualification: Any Degree
Location: Bengaluru
Reporting to: Digital Head
About the Organization:
The Printers Mysore limited is a leading Media Company in India with iconic media brands like Deccan Herald and Prajavani. The Printers Mysore is transitioning from being an integral part of the print media ecosystem to a diversified media group.
Capitalizing on the strength of its media brands, it has embarked on a journey to develop a digital media business for the 21st century media consumer.
Currently Deccan Herald and Prajavani are available across various digital products such as desktop and mobile sites, mobile apps and e-papers. The brands have incrementally increased their focus on Video and social media, by creating specialized content in this area. We have launched an Edutech portal for competitive exam aspirants.
Know more about us -
https://printersmysore.com https://www.deccanherald.com https://www.prajavani.net/ https://www.exammastermind.com
Job description :
- To build and execute a robust SEO strategy for all our digital properties
- Scale Organic traffic from leading search engines like GoogleNews, Yahoo, Bing.
- Work very closely with Product team & Editorial teams to execute collective page views, traffic and page ranking goals.
- Develop and implement link building strategy
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyse competitor search strategies
- Work with the engineering team to ensure SEO best practices are properly implemented
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
To do this, you should :
- 3-5 years of core SEO experience which includes SEO implementation & organic traffic growth with Google News experience
- Hands-on experience with various SEO optimization tools such as Google search console, SemRush, Afrefs, KW Finder
- In-depth experience with website analytics tools (e.g, GoogleNews Analytics, NetInsight, Omniture, WebTrends) Prior experience of site audit and SEO project implementation is mandatory
- Working knowledge of HTML, CSS, and JavaScript development and optimization will be an added advantage
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