Role and Responsibilities :

- Design, build and execute ad hoc, triggered, and automated journeys

- Implement and own marketing email funnels to generate conversions, engagement, and retention.

- Continually optimize campaign KPIs and company metrics through A/B testing, personalization, and other data-driven decisions.

- Plan and execute segmentation while having in mind personalization, dynamic content, and user experience.

- Create and integrate supporting assets for campaigns using forms, landing pages, SMS, push notifications and lead scoring systems.

- Collaborate closely with other teams in the marketing department to create content and designs.

- Research and explore new industry updates and ideas.

- Audit the existing MAP instance, address technical, and set-up-related issues.

- Document marketing automation software processes, programs, and procedures

- Create reports to analyze the results of their email campaigns

Skills and Attributes :

- Possesses honesty, integrity, strong work ethic, and team skills

- Ability to balance a wide variety of projects and campaigns with varying deadlines

- Strong analytical and problem-solving skills

- Close attention to detail

- Excellent level in English, written and spoken

- Knowledge of best practice in automation, lead processing and database management

- Collaborative and team player

Experience and Qualification :

- Graduate / Post Graduate / Professional Degree with specialization in Marketing.

- Has a minimum of 2 years of relevant experience

- Preferably from the ed-tech field

- Proven track record executing innovative and multi- part event and demand generation programs

- Strong understanding of email marketing best practices including data privacy laws and deliverability best practice

- Can set priorities and be flexible in changing environment. Able to adapt and work effectively with a variety of situations, individuals or groups

WALK-IN INTERVIEW DETAILS :

Interested candidate can come directly for the interview at the given address :

Venue: A14/15, 3rd Floor, Sector 59, Noida, 201301

Date : 17th April 2021 Onwards

Timing: 10am - 4pm

Contact person :
Arijit Purkayastha / Namita Kandwal
Phn - 9311568027 / 9311568030

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