Job Responsibilities

Digital Marketing Executive is responsible for assisting the Digital Marketing efforts in implementing DatatoBiz's overall communications and marketing plan - focusing specifically on digital communications - to build awareness about DataToBiz within the community, and to increase lead generation and sales.

Key Roles & Responsibilities:

- Conduct keyword research and write copy for ads, structuring campaigns and ad groups, and determining the best settings

- Content distribution

- Create strategies for organic traction

- Create content marketing plan

- Implement latest strategies for maintaining pace with the current market

- Make creative suggestions for advert templates

- Create and manage PPC campaigns

- Create email marketing strategy

- Create and recommend user flows in SaaS products

- Generate marketing triggers for in house digital footprints

- Drive insights from the implemented marketing actions

- Produce detailed analysis and reports of campaigns

- Manage lead records

- Experiment range of marketing activities with a fast pace

- Present data and reports to a range of audiences

- Manage Social media ad campaigns

Required Skills:

- A good understanding of how PPC fits in to the wider area of digital marketing

- Smart executor of assigned tasks

- Knowledge of Microsoft Excel and data manipulation

- Strong analytical skills

- A good level of mathematical ability

- The ability to think creatively

- Excellent attention to detail

- The ability to think strategically and develop innovative marketing strategies

- Creative writing skills

- Excellent communication skills

- Basics of using tools such as Google Ads, keyword planners, analytics

- Ability to multitask in a fast-paced environment

- Ability to meet deadlines and to anticipate next steps or needs

- Work effectively both independently and as part of a team

- Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools (e.g., Hootsuite, Google Analytics)

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.