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26/04 Kiran Maity
HR at Datamatics

Views:179 Applications:71 Rec. Actions:Recruiter Actions:37

Datamatics Business Solutions - Manager/Senior Manager - Email Marketing (8-13 yrs)

Mumbai Job Code: 156995

Job Responsibilities:

- Manage and build overall email marketing strategy for maximizing lead generation

- Devising strategies to drive traffic to the website/landing page for the lead generation campaigns.

- Setup the business process in Digital Marketing, Creative Team & Operation Team.

- Setup, implement best practices for: ESP Systems, CRM modules.

- Manages and monitors Pay Per Click (PPC) campaigns for a wide range of target audience.

- Set-up and manage online marketing channels for content syndication/lead generation

- Proactively manages digital marketing Team, planning & execution with account management team.

- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

- Provide in-depth analysis and interpretation of campaign purpose and performance.

- Analyzing large sets of data, and multi-tasking across a wide array of responsibilities.

- Process implementation, including defining and tracking programs.

- Handling BAU activities like (but not limited to)

- Create smart email lists

- Increase email subscriptions

- Analyze data to get smart insights

- Analyze Clicks and Conversion data, ad expenses and ROI

- Suggest methods for improvements

- Segment lists based on behaviors like past email engagement and website interactions

- Managing the Stakeholders, People Management & Resource Management

Person specification (competencies):

- Graduate with proven work experience as an Email marketing manager or Digital marketing specialist of min 8 to 10 years of experience.

- Proficiency in usage and set up of email and marketing automation tools.

- Excellent interpersonal & communication skills

- Strong Project management skills

- Ability to work under strict deadlines.

- Knowledge of latest digital marketing trends.

- Critical thinker and problem-solving skills.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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