Digital Marketing Executive at Dastan
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Dastan - Executive - Digital Marketing (1-2 yrs)
Who is Dastan ?
A Business Design consultancy which exists with the purpose of solving business problems through strategy led storytelling. The Major three pillars of services at offer are : Strategy | Design | Marketing
Job Profile :
Communication Touchpoints :
- Brand managers (Coordinate)
- Digital Lead (Collaborate and Report )
Key Responsibilities :
Execution & Manage all Marketing Channels for Brands :
1. Collaborate with Digital lead to create monthly, quarterly and annual plans.
2. Evaluate and structure marketing funnel in collaboration with brand manager and digital lead
Execution and Maintenance of campaigns for Brands :
1. Drive website traffic and acquire leads from decided upon paid campaigns.
2. Planning and performing On-page And off-page SEO strategy.
3. Experience working with popular keyword tools (Ubersuggest, WordTracker, Keyword Discovery, etc)
4. Advanced Link building skills required (Guest Blogging, Skyscraper Technique, Relationship-Based Link Building, .edu and .gov link Building, Broken Link Building)
5. Managing and optimising CTAs, landing pages, and lead generation forms.
6. Collaboration with each team responsible for social media posts, email, and blogging to optimise each conversion path.
7. A/B Testing, measure the performance of CTAs and improve conversion rate consistently on landing page and paid advertising.
Key Skills :
1. Strong analytical skills, demonstrable experience on executing and managing SEO/SEM, Lead generation campaigns, email campaigns, social media and display advertising campaigns
2. Experience in optimising landing pages and user funnels
3. Capable of executing strategy for multiple clients and Achieving KPIs
4. Self-management skills, Strategic and systematic approach.
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