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08/05 Ruchi
Talent Acquisition Specialist at Darwinbox

Views:420 Applications:122 Rec. Actions:Recruiter Actions:79

Darwinbox - Specialist - Content Marketing (4-5 yrs)

Hyderabad Job Code: 118884

Content Marketing Specialist


We are looking for a qualified Content marketer who will be responsible for creating, improving and maintaining content to achieve our business goals.


Responsibilities :

- With deep understanding of the product & domain, recommend research & articles that can be published by Darwinbox

- Research industry-related topics and prepare well-structured articles / whitepapers / e-books

- Interact with customers and build content to narrate success stories in video and written format

- Develop engaging emailer communications tailored to the target audience

- Work with leading influencers & leaders in the industry to build thought leadership content

- Ideate and create employer branding content for social media, website & internal engagement events

- Collaborate with design teams to deliver best-in-class visual assets for articles & collaterals

- Conduct keyword research and use SEO guidelines to optimize content

- Manage content distribution to online channels and social media platforms to increase web traffic

- Analyze traffic and users engagement metrics of website and all channels to enhance traction

Requirements:

- An experience of over 4 years as an social media marketer/content marketer

- Knowledge of online marketing and good understanding of major marketing channels

- Knowledge of Content Management Systems, like WordPress

- Creative Writing: You should be creative and adept at writing content for blogs, HR expert articles, social media and outbound emails to prospective clients etc

- A desire to be a marketer: You should have a strong desire to master new-age digital marketing and explore strategies that can help in making the product reach its potential customers

- Master HR Tech Domain: You should be able to quickly learn about the HR tech space and understand the key trends to develop content accordingly

- BSc in Marketing, English, Journalism or previous experience in B2B space is a bonus

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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