Lead- People & Culture at Dangal Games
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Dangal Games - Executive - Performance Marketing (1-4 yrs)
Founded in 2017, Dangal Games is an online gaming technology company. Poker Dangal became the opening chapter of its success story when it was founded by a group of enterprising Poker enthusiasts with a vision to transform & redefine skill gaming for the Indian circuits. As an unprecedented phenomenon, the app made it to the top 5 online Poker apps in India within a span of a few months.
After establishing a stronghold in the hearts of players all across the country, the unified gaming app - Dangal Games, was launched. Within no time it registered immense popularity with the home audience, reaching a user base of 10 lakhs+. This extraordinary feat was made possible by its benchmark easy-to-play ecosystem with a strong emphasis on AI-based safest security gateways.
This is a role tasked with developing the market for the online gaming business of Dangal Games. The role is an opportunity to experience first-hand the growth of a sunrise industry and be part of the journey.
What you will do:
- Ensure successful planning, execution, and optimization for key traffic, engagement, and conversion KPIs via paid channels.
- Google Ads Expert
- Facebook Ads Expert
- Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Reporting Analytics
- Collaboration and interpersonal skills
- Ability to manage multiple verticals
- Google Analytics - Excel- GTM - Pixel Understanding
- Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members
- Manage a test and learn strategy across traffic to drive insight into brand traffic behavior
- Plan and Optimize landing page testing
- Report on key performance indicators and lead generation initiatives
- Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads - A/B testing.
- Collaborate with data science and marketing teams to discover, test data-driven ways to optimize performance
- Document campaign evolution to monitor overall performance and identify best practices.
- Present account reviews internally as well as to clients
- Explore new opportunities to grow campaigns more efficiently and effectively
- Test new channels and trends to build credibility, remain competitive and have possess an added value
- Ensure a data led approach to all activity, creating a clear test & learn strategy
What we are looking for:
- Bachelors- degree in computer science or related measure
- Ability to meet deadlines
- Assertive and go getter attitude
- Strong team player
- Analytical Mind
- Relationship building
- Strong in data structures and algorithms
- String problem-solving skills
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