Lead- People & Culture at Dangal Games
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Dangal Games - Email Marketing Role (1-3 yrs)
- Founded in 2017, Dangal Games is an online gaming technology company. Poker Dangal became the opening chapter of its success story when it was founded by a group of enterprising Poker enthusiasts with a vision to transform & redefine skill gaming for the Indian circuits. As an unprecedented phenomenon, the app made it to the top 5 online Poker apps in India within a span of a few months.
- After establishing a stronghold in the hearts of players all across the country, the unified gaming app - Dangal Games, was launched. Within no time it registered immense popularity with the home audience, reaching a user base of 10 lakhs+. This extraordinary feat was made possible by its benchmark easy-to-play ecosystem with a strong emphasis on AI-based safest security gateways.
- Dangal Games a well-graded gaming company that offers first-rate skill based real money games. We have 4 flagship products - PokerDangal, RummyDangal, Fantasy Dangal & Dangal Games.
- Looking for an Email Marketing Executive to improve the user engagement & retention.
- In this position, you will be required to oversee all aspects of email marketing campaigns, including market research, conceptualization, content creation, and the dissemination of copy. As an email marketing manager, you will also be required to collaborate with co-workers across departments to ensure maximum uptake of offerings.
What you will do:
- Conceptualizing & Executing email marketing campaigns that speak directly to the pain points of existing and prospective users.
- Identify target audience and grow our email list & maintaining a database of customers who have opted to receive our correspondence.
- Sending requirements to graphic designer & collaborating with him to improve the appearance layout of mailers.
- Ensuring email templates are mobile friendly and the content is engaging.
- Executing email campaigns using automation software & following the warm-up plan completely to maximize emails delivery to Inbox.
- Monitoring and reporting on the utility of each campaign and suggest improvements & develop reports on weekly basis.
- Constantly upgrade our email templates using graphics, personalization and advanced features.
What we are looking :
- Proven experience in creating high-impact, unique email marketing campaigns for at least 1 year
- Familiarity with pertinent automation and performance evaluation software
- Hands on experience with HTML and content management systems
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