Life at DaMENSCH :

- DaMENSCH is a direct-to-consumer brand in the mens essential wear space based out of Bangalore. At DaMENSCH, we believe in enhancing the employee's personal growth first, in order to grow successfully together as a company.

- We strive to find like-minded individuals to offer a diverse community of people to interact and grow with, from all walks of life. We believe that the people we hire are the crme de la crme and need not need fixed timings or constant supervision - we believe in collaborative hours instead of the archaic method of fixed working hours. Individual accountability, cross-collaboration and transparency are of paramount importance in our organisation.

The Responsibilities :

- Driving the content calendar and collaborating with internal stakeholders and cross- functional teams to create, support, and execute content, campaigns and initiatives across key channels.

- Scheduling and uploading content on Instagram, Twitter, LinkedIN, Facebook, Pinterest and Youtube.

- Keep track of latest trends in terms of platform updates, best time to post, experimenting new formats.

- Create (shoot) interesting content, stills, macro reels and integrate more original and authentic content formats to showcase fashion in interesting ways.

- Be highly analytical and metrics-driven to measure the effectiveness of social media campaigns beyond traditional KPIs, with a focus on ongoing optimization and iteration.

- First level ORM on above mentioned channels with a 24-48 hour response rate.

Social Media Content Executive will help identify and plan for the latest trends in content on social platforms - across Instagram, Youtube, Twitter, LinkedIN and Pinterest. Developing a cross channel social strategy for brand awareness campaigns is also a critical requirement. The perfect candidate is passionate about social media platform, specifically Instagram - has proven track record of building and scaling social media presence with multiple formats of trending content formats - such as reels, stories, AR filters and more.

Requirements

- Must have 1 to 3 years of experience in Social Media Marketing with Retail, Apparel or D2C Industry, or creating content for community driven space.

- Must be interested and passionate about creating and experimenting new content

- Ability to craft and manage social editorial calendars across internal content production teams and content development.

- Ability to work well in a fast-paced, ambiguous environment - prioritizing tasks,deadlines, and effectively balancing short-term projects with long-term strategic initiatives

- Strong communication skills in English to be able to ensure 100% error free content.

- Ability and interest to edit video content would be great

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