HR at Cyphertree Technologies
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Cyphertree - Marketing Role - Mobile Application (5-7 yrs)
Roles and Responsibilities :
- Identify and recommend mobile marketing opportunities, including implementing and launching mobile marketing ad buys
- Responsible for daily, weekly, and monthly reporting for mobile campaigns and paid app performance against set goals/KPIs
- Ability to extract and organize data from multiple sources into informational summaries in order to monitor the effectiveness/progress
- Develop graphs, presentations, and reports for stakeholders
- Use analytics and marketing automation tools to support reports
- Liaise with developers to assist in technical launching of mobile campaigns
- Collaborate with Creative, Design and Product teams on final deliverables for mobile campaign assets, responsive landing pages, product features/enhancements, etc.
- Regular ad changes and updating other assets for mobile campaigns to optimize; A/B split testing
- Exploring and recommending new industry best practices for the App (User Acquisition and Re engagement) to advance the app
- System owner for MMP and all related reporting
Fluent with Firebase
Qualifications :
- B.A. or B.S. required in Marketing or related field
- Strong analytical skills
- 4+ years relevant experience with digital marketing
- Demonstrated experience with mobile and app marketing campaigns; experience with UA campaigns and marketing for both the Apple and Google Play App Stores preferred
- Experience working with a creative services team and external advertising and digital media
vendors; and/or digital ad operations experience
- Must be extremely organized and have the ability to prioritize projects
- Familiar with campaign development projects and working with related departments
- Experience using analytics software; Google Analytics and/or Adobe highly desired
- Knowledge of SEO and ASO best practices
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
