HR at Cyphertree Technologies
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Cyphertree - Manager - Mobile App Marketing/Digital Marketing (5-8 yrs)
Job Description :
We are looking for a Digital Marketing Manager who has hands on experience in managing digital campaigns and media spends. As a Digital Marketing Manager, you will be working alongside cross functional teams (SEO, Content and Design) to design marketing strategies and weave a highly optimized campaign with good organic base creation.
Roles and Responsibilities :
- Build, plan and implement the overall app marketing strategy
- Have the ability to develop digital and marketing communications strategies based on research and analytics
- Work with design, content and SEO teams to execute the campaigns
- Prepare and manage the digital marketing budget
- Manage and train the digital marketing team
- Track and measure Email Marketing Campaigns and Analytics metrics
- Research and forecast future trends
- Follow the changing industry and market trends and make suggestions for constant improvement
- Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
Qualification :
- A bachelor's degrees in business, marketing, or a related field
- 3 -4 years of previous experience in developing and implementing digital marketing strategies
- Experience in digital marketing or advertising in SEM/SMM/PPC/CPI & Social Platforms
- In-depth understanding of media planning and campaign management
- Experience in Mobile app Marketing or ASO is a plus
- Experience in Consumer Internet Start-ups is a plus
- Passion for mobile app and aviation industry
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