Deputy Manager - HR at Cyfuture India Private Limited
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Cyfuture India - Senior Manager - Digital Marketing (7-12 yrs)
JD.
- Plan and execute Website /Online initiatives, SEO/SEM, all forms of communications such as emails, blogging, and display advertising campaigns
- Implement innovative social media campaigns across social media platforms like Facebook, Twitter, YouTube, LinkedIn, WhatsApp, Google +, blogging-based platforms, etc.
- Drive Mobile marketing strategy & plan as well as Social Media Strategy & Plan
- Optimize search campaigns regularly for maximizing the output - keyword optimization, ad copy optimization, campaign optimization, landing page optimization
- Collaborate with internal teams to create landing pages and optimize user experience
- Managing and optimizing bids for PPC campaigns
- In-depth knowledge of Ad Platforms: AdWords, Facebook Ads, Keyword Planner etc.
- Analyze Clicks and track Conversions, for ad expenses and ROI
- Design, build and maintain social media presence among the targeted users by closely working with agency
- Continually monitor & evaluate effectiveness of the marketing activities undertaken in a dynamic market place and subsequently adapt plans
- Continuously work towards optimization of spends and performance based on the insights
- Conduct Qualitative and quantitative analysis data generated from internal and external sources for decision making process on a regular basis CTQ - (Critical to Quality)
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