Job Description

We- re searching for an experienced digital marketing executive with knowledge of content writing, seo, smo and other digital marketing channels to join our team and help take our client focused services to new heights and keep growing. As an ideal candidate, you must have proven experience. Your ability to evaluate and analyze complex information is second to none, and you should have a natural desire to help people understand things that are hard to understand.

Objectives of this Role :

- Obtain a deep understanding of products and services to translate complex information into simple, polished, and engaging content

- Write user-friendly content that meets the needs of the target audience, turning insights language that sets our users up for success

- Evaluate current content and develop innovative approaches for improvement

- Produce well-researched content for publication online and in print

- Organize writing schedules to complete drafts of content or finished projects within deadlines

- Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content

- Follow an editorial calendar, collaborating with other members of the marketing team to ensure timely delivery of materials

- Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs

- Create, monitor and analyze the key performance indicators (KPIs) to offer suggestions for improvement

- Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website and the landing pages in search results

- Improving user experience and complying with Search Engine Guidelines.

- Identifying the most appropriate keywords for the business, and creating informational content around those keywords is part of the job.

- Knowledge of various optimization tools like Search Console, Ahrefs, SEMRush, and Similarweb is important. Analytical tools for performance measurement like Google Analytics, Omniture, or Comscore is an added advantage.

- Create and execute campaigns on marketing platforms and channels

- The job involves engaging in dialogues & answering queries when required.

- Implementation of a proactive strategy for capturing customer online reviews and ratings.

- Monitor trends in Social Media tools, applications, channels, design, and strategy.

Daily and Monthly Responsibilities :

- Research, outline, write, edit, post and alter new and existing content, working closely with various stake holders of the requirements

- Independently gather information from subject matter experts to develop, organize, and write information and marketing documentations

Skills and Qualifications :

- Bachelor's degree in relevant technical field

- 2-4 years- industry experience as an effective digital marketing executive

- Proven ability to quickly learn and understand complex topics

- Previous experience writing materials for targeted audiences

- Superior written and verbal communication skills, with a keen eye for detail

- Experience working with engineering to help refine content and create visuals content

- Prior experience in a product based company will be an added advantage.

Preferred Qualifications :

- Proven ability to handle multiple projects simultaneously, with an eye for prioritization

- Proven record of excellent writing demonstrated in a professional portfolio

- Impeccable grasp of the English language, including idioms and current trends in slang and expressions

- Ability to work independently with little or no daily supervision

- Strong interpersonal skills and willingness to communicate with clients, colleagues, and management

- Strict adherence to the style guides of each company and their policies for online publication

- Good time management skills, including prioritizing, scheduling, and adapting as necessary

- Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint, Adobe XD

- Familiarity with requirements and the brand image, products, and services

Location :

Work from home due to Covid 19 situation, Delhi NCR once work will be resumed.

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