Assistant Manager at Cybernetyx
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Cybernetyx - Content Marketing Role (2-3 yrs)
Designation : Content Marketing Manager
Experience : 2-3 Years
Strategy and Planning :
- Develop and manage content pipelines on EdTech, AI tech in education, smart classroom solutions, Intelligent display solutions, Enterprise productivity.
- Conduct market research to identify industry trends and content gaps.
- Understand our target audience's needs and challenges to craft high-converting content strategies.
- Ensure timely and consistent content delivery across platforms.
- Content Creation and Management - Website, Social media handles, E-Commerce Platforms :
- Perform SEO keyword research and create content that aligns with search intent.
- Produce high-quality content in various formats : blog posts, articles, videos, infographics, case studies, white papers, and social media.
- Adhere to brand guidelines and SEO best practices to enhance organic search visibility.
- Coordinate with stakeholders on promotional materials for events and trade shows.
Content Distribution and Promotion :
- Repurpose and promote content across different formats and social media channels.
- Execute email marketing campaigns, influencer outreach, and support paid campaigns.
- Monitor and analyze content performance metrics to optimize strategies.
Content Performance and Analytics :
- Identify geographical trends and translate search patterns into increased site visits.
- Review content performance and implement improvements to enhance organic sessions.
- Assess visitor engagement and apply SEO best practices to improve content performance.
- Analyze SQLs and inbound lead engagement to develop effective demand-generation playbooks.
Requirements :
- 2-3 years of experience in content writing and marketing.
- Strong understanding of SEO and content marketing principles.
- Proven ability to create and manage high-quality content across various formats and platforms.
- Excellent research, writing, and editing skills.
- Familiarity with digital marketing strategies, including email marketing, social media, and influencer outreach.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong project management skills and the ability to work collaboratively with cross-functional teams.
