Human resource at Cyber Media Research Ltd
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Cyber Media - Programmatic Specialist/Manager - Ad Operations (4-5 yrs)
Note : Tuesday and Thursday will be work from office
Job Title : Programmatic Specialist/ Ad-ops Manager
Job Summary : As a Programmatic Specialist/ Ad-ops Manager, you will be responsible for managing and optimizing programmatic advertising campaigns across various SSP and DSP platforms, such as DV360, Magnite, and Pubmatic. You will work closely with internal teams to ensure that campaigns are delivered effectively and efficiently, and provide insights and recommendations to improve campaign performance. You will also be responsible for managing and optimizing private marketplace (PMP) and programmatic guaranteed (PG) deals to meet advertiser goals and objectives.
Key Responsibility :
- Manage and optimize programmatic advertising campaigns across various SSP and DSP platforms, including DV360, Magnite, and Pubmatic.
- Develop and implement strategies to improve campaign performance, including targeting, bidding, and optimization.
- Monitor campaign performance and provide regular reports to internal and external stakeholders.
- Manage and optimize private marketplace (PMP) and programmatic guaranteed (PG) deals to meet advertiser goals and objectives.
- Collaborate with internal teams to ensure that campaigns are delivered effectively and efficiently.
- Stay up-to-date with industry trends and best practices in programmatic advertising
Key Skills and Qualifications :
- Strong knowledge of programmatic advertising platforms, including DV360, Magnite, and Pubmatic.
- Experience managing and optimizing programmatic advertising campaigns, including PMP and PG deals.
- Strong analytical skills and the ability to use data to make decisions.
- Excellent communication skills and the ability to collaborate effectively with internal and external stakeholders.
- Knowledge of ad-serving technologies and third-party ad tags.
- Familiarity with HTML, JavaScript, and other web development technologies.
- Bachelor's degree in marketing, advertising, or a related field.
- 3+ years of experience in programmatic advertising or ad operations.
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