Team Leader - Talent Acquisition at Cvent
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Cvent - Digital Marketing Analyst (2-5 yrs)
What You Will Be Doing :-
- Manage the build out of our digital analytics capabilities and operate as a key go-to insights person for the marketing team
- Design and produce dashboards and ad hoc reports to present trends and measure progress against established KPIs, goals, and lead-gen activities
- Analyze website data to determine areas of site improvement. Identify traffic trends, abandonment issues, and opportunities for improving site conversion rates.
- Segment website traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, location, etc.
- Provide analytical support for A/B and Multi-variate tests and landing page optimization efforts
- Collaborate with members of the digital, product marketing, and web teams to provide actionable insights on the performance of digital channels.
- Guide product marketers in identifying key performance indicators for their areas and build appropriate reporting that provides insight into the performance of initiatives within each area.
- Create visualizations (tableau/powerpoint/excel) to present analytical findings
- Partner with our Analytics team to learn and leverage new tools and custom metrics
Skills & Requirements
What You Need For This Position :-
- Bachelors- degree required
- 2-3 years of experience in digital analytics or digital marketing in-house or at an agency
- Must be proficient in using Adobe Analytics (SiteCatalyst) or equivalent web analytics platforms to create dashboards and analyze data
- Must be proficient in Microsoft Excel or similar tools
- Ability to identify, troubleshoot, and resolve web tracking errors
- Excellent organizational skills, accuracy, and attention to detail required
- Strong communication skills (verbal & written); ability to provide concise, clear reporting and actionable analysis
- Ability to manage multiple priorities and competing deadlines
- Knowledge of the implementation, measurement, and optimization of digital marketing channels preferred
- Experience with Optimizely or similar A/B testing tools preferred
- Experience with website heatmap tools preferred
- Experience with Tableau or similar data visualization tools a plus
- Knowledge of tag management solutions a plus
- Experience with CRM, marketing automation, digital attribution, and campaign management a plus
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