Lead Talent Acquisition at Flexy Managers
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Customer Marketing Role - Beverages (1-4 yrs)
Execution :
- Execute the customer marketing initiatives and activations in coordination with regional marketing team and state sales team.
Brand Communication :
- Executing brand communication options at various channels as per brand imperatives.
- Understand the state nuances in channels which are used in designing local programs keeping in mind brand, channel and micro channel.
Activation :
- Signages & activation on ground- follow up with sales team (on-trade & off-trade) & regional marketing team.
- Coordination for different activities like In Pack / On Pack promotion.
- Planning and execution for the display / counter salesman scheme in the state from deployment to market execution.
Visibility :
- Co-ordinate with vendors to oversee execution of sinage in the state.
- Support the team in the choice of outlets for implementation.
Analytics :
- Monitor and evaluate performance to define actionable learning for improvement.
- Provide feedback to the SCMM, regional marketing team and sale team for improvement.
- Mapping competition activities & taking counter action on the same
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