Job Description

- The Regional Shopper & Customer Marketing Manager is responsible for the one of the key verticals of S&CM i.e., channel partners.

- Responsibilities include customer activations, driving distribution & channel efficiencies, allocated budget management and evaluating & implementing strategies for business growth.

- He/she would be the key person involved with all launch planning along with HO team, driving channel efficiencies & channel programs.

- Create Retail Excellence at point of sale and develop stronger customer partnerships by building customer blueprints & driving excellence in execution.

- Developing & implementing Route To Market (RTM) strategies & initiatives to improve efficiency & effectiveness of trade coverage.

- Keep a track of set KPIs and drive improvement areas to regional sales teams.

- Track monthly achievements of DSR/PSR vs targets and finalize incentives for them.

- Plan & Track subsidy budget utilization in region to drive maximum efficiency in the same.

- Benchmark & plan optimum manpower numbers for the region & drive outlet coverage efficiencies from it.

- Plan distribution, sell ins and finalize launch plans for all the new launches in consultation with HO team.

- Align all stakeholders to ensure that the launch plan is customized at micro-level

- Planning & execution of all Merchandising & Visibility elements in GT customers & visibility budget management.

- Planning & execution of shopper engagement activations & local shopping occasions/festivals at POS along with HO team.

- Driving growth & distribution across channel clusters within region

- Drive RTM initiatives like REACH to meet KPIs.

- Monitoring channel performance & identifying opportunities for business growth in key clusters

- Localized initiatives to fuel business growth in channels

Desired Candidate Profile

1. Candidate must have good communication skills.

2. Most preferred graduates from premium B-schools

4. Age should not be more than 32 Years

5. Should be ready to relocate to Bhopal

CTC: 18,00,000 - 22,50,000 P.A.

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