Job Role of Digital Marketing Project Manager:

The Digital Marketing Project Manager is responsible for developing, implementing, and managing website and marketing strategies that promote products and services across multiple digital channels. This includes creating campaigns and driving digital marketing initiatives on search engine marketing, email marketing, display advertising, website creation & optimization, paid social media, email, and mobile marketing. This role will develop the digital marketing plan and coordinate with the sales, product, content, and other teams to ensure the successful execution of the campaigns.

Responsibilities:

- Develop effective digital marketing plans to drive products/services awareness that aligns with the overall company business needs.

- Website development on WordPress.

- Manage the Search Engine Marketing (SEM), Display Advertising, Website Optimization & Conversion Rate Optimization efforts.

- Lead paid social media strategies & campaigns (LinkedIn, Facebook & Instagram) and identify opportunities to leverage emerging platforms.

- Manage email campaigns including segmentation strategies & automation pieces.

- Coordinate with vendors on setting up campaigns & corresponding ad tracking setup.

- Provide reporting on the various online performance KPIs such as CTRs, CPMs & CPCs.

- Design, build and maintain our social media presence.

- Design, and manage Social media and digital marketing Advertising campaigns and implement social media strategy to align with business goals.

- Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

- Collaborate with agencies and other vendor partners.

- You are a good fit if you have these Skills:

- Bachelor's or master's degree in Digital Marketing.

- Creating and maintaining client relationships.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels.

- Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and other visual design tools.

- Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g. Apache), and UI/UX design

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

- Experienced in Website Platforms: WordPress, Wix, Shopify, WooCommerce, PrestaShop, and Squarespace.

- Experience with advertisement tools (e.g., Google Ads, Facebook Ads, Bing Ads, Instagram Ads, YouTube ads, etc.)

- Knowledge of Software like Mailerlite, Mailchimp, Sendinblue, Sender, Hubspot email marketing, Omnisend, Sendpulse, Mailjet, Moosend, etc.

- Proficient in marketing research and statistical analysis.

Your Benefits :

- Work from Home Job/Completely Remote.

- Opportunity to grow with a Fast-Growing Startup.

- Exposure to International Clients.

Job timings: Evening Shift or Night Shift 3 pm-12 am/6 pm-3 am ( Monday- Friday)

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