01/02
Priyanka Anand
Talent Acquisition Executive at Cure.Fit
Talent Acquisition Executive at Cure.Fit
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Cure.Fit - Manager - Digital Marketing (3-4 yrs)
Digital Marketing Manager
Key responsibilities :
- Own the whole digital acquisition piece for Cult At-Home across all channels like Facebook, Instagram, Google, Affiliates, etc. and be responsible for cost and performance targets
- Work closely with external agencies to execute the campaigns and internally with the Analytics, Product, and Design teams
- Closely monitor campaigns in alignment with performance OKRs, identifying opportunities to scale acquisition goals when necessary
- Assist in developing full-funnel digital ad campaigns, including prospecting, app-install, and retargeting
- Work closely with the analytics teams to derive meaningful insights and drive a data-backed strategy
- Own, drive, and report on crucial marketing efficiency metrics such as CAC, ROAS, and LTV
Skills :
- 3-4 years of experience working in digital marketing
- Strong knowledge of App acquisition and analytics
- Digital marketing experience in the e-commerce industry will be a plus
- Excellent analytical and project management skills
- Strong communication (written and verbal) skills
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