Qualification : Any Graduate or Post Graduate with mandatory Digital Marketing course

Job Responsibility :

- Work closely with reporting manager on overall marketing and communication strategy for all channels, to achieve the desired audience reach and targets.

- Develop, execute and manage all aspects of the company's marketing strategy across the following channels: Search, Social, Display & Remarketing

- Undertake the execution of Digital marketing campaigns- Social Media Marketing

- Maintain MIS reports and dashboards for monthly updates on activity.

- Understanding of overall business objectives and deriving objectives, targets and initiatives for Digital Marketing function.

- Formulating, planning and executing Digital Marketing strategies to achieve all objectives of digital marketing including lead generation and brand awareness

- Develop, implement, and manage digital marketing campaigns that promote our services

- Making Website Interactive. Work closely with the web developer to update latest information.

- Planning and monitoring of the ongoing company presence on all platform

- Analysing data and reports of Google Analytics and other platforms, and identifying trends and insights to achieve maximum ROI

- Presenting the report and insights to the management and highlighting actions that needs to be taken as per the insights

- Conducting keyword research according to the latest keyword research strategies

- Conducting the competitor analysis through analytic tools and generate report

- Responsible for Content Management on all the platforms of Digital Marketing including websites, social media pages, SEO related contents, blogs, articles etc.

- Ensuring proactive and timely preparation of reports (mentioning lead and lag indicators) to assist decision making

- Evaluation of future implications of current decisions and actions, and also to mentally create the scenarios and outcomes of the situations that could develop from the decisions.

- Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.

- Implement and Develop campaign and using DM tools

- Ensuring high-performance and availability, and managing all technical aspects of the CMS.

- Ability to understand CSS changes and their ramifications to ensure consistent style across platforms and browsers

- Receive customer feedback and generate ideas to increase customer engagement

Requirements

- Minimum 2 years of experience as a Senior Digital Marketing Executive, Digital Marketing Specialist, Digital Marketing Manager or a related position.

- 1-2 years of experience in developing and implementing digital marketing strategies, running ad campaigns through google adword, social media etc

- Good knowledge of all different digital marketing channels

- PPC campaign management

- Good knowledge and experience with online marketing tools and best practices

- Hands-on experience with SEO/SEM, Google Analytics and CRM software

- Familiarity with web design

- Sense of ownership and pride in your performance and its impact on a company's success

- Analytical mindset and critical thinking

- Team player

- Good time-management skills

- Great interpersonal and communication skills

- Skills and experience in creative content writing

- Bachelor's degree in Marketing, Information Technology or relevant field.

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