About the role :

We're looking for an individual with 2-3 years of experience in Product Marketing, preferably with a B2B SaaS Company. The person will work closely with the CEO to drive quality leads and conversions. The person will be mainly responsible for the following:

Develop and deliver end-to-end campaigns for Lead Generation and Acquisition in International and Domestic markets

Content :

1. Strategize and execute the content strategy to attract and convert the target audience

2. Research and provide inputs on content for blogs, whitepaper, web, and webinars

3. Create compelling well-researched content around employee engagement, employee experience, and HR to educate potential users about the benefits, using the website, blog, social media, and community forums

4. Repurpose content into various forms including and not limited to slides, videos, podcasts, infographics

Social :

1. Lead and build Culturro's social media presence

2. Design Culturro's social voice and character

3. Craft original and compelling campaigns to drive engagement across all platforms

4. Maintain a calendar and ensure a healthy content tempo

regular reporting of campaign performance and hitting of growth metrics (engagement, reach, conversion)

Community :

1. Build communities and engage the audience through content and webinars

2. Active outreach to prominent industry figures and thought leaders for webinars and podcasts

What we offer :

1. A fast-growing work environment with challenging responsibilities

2. Incredibly collaborative, innately motivated, and supportive colleagues

3. Flat Hierarchy organization with access to everyone

4. Independence to make decisions with high accountability

5. Opportunity to learn and take responsibility

6. Output driven environment

What we look for :

Skills and Experience :

1. 1-3 years of experience in SaaS Marketing and above areas

2. Understanding of various social media channels and content writing to drive engagement

3. Comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets

4. A sense of aesthetics and a love for great copy and witty communication

5. Understanding of HR topics, Employee Engagement, Employee Experience is a major plus

6. Strong project management and time management skills

7. Strong interpersonal and communication skills

8. Excellent attention to detail and ability to self-manage

You are a great fit if you :

1. Read a lot and write a lot

2. Have accomplished results while setting up demand generation funnels

3. You truly believe in creating stellar content and have created stellar content

4. You have a voice of your own on social media - actively post and participate in online communities

About the hiring process :

Our hiring process has multiple steps that include an initial screening round, founder round, team discussion, a short assignment, and a final founder round

Compensation :

Base pay: Rs. 7 - 8.5 lakhs per annum (based on prior experience)

Benefits :

1. Insurance: Includes coverage for self + immediate family

2. Stock options after 6-12 months, based on performance

Work Location :

Currently, we are working remotely. In Q1 2022, we will reopen our office in Gurgaon and expect all the team members to work from the office. We will follow a hybrid work policy in the near future where you will be required to work from the office at least 3 days per week

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