Job Description : Social Media Manager

Position Overview :

The Social Media Manager will be responsible for developing and implementing our social media strategy to enhance brand awareness, engagement, and lead generation across various platforms. This role involves creating engaging content, managing social media campaigns, analyzing performance metrics, and collaborating with cross-functional teams to align social media efforts with broader marketing goals.

Key Responsibilities :

1. Strategy Development :

- Create and execute a comprehensive social media strategy aligned with business objectives.

- Stay up-to-date with industry trends and competitive landscape.

2. Content Creation :

- Develop, curate, and manage published content across social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).

- Collaborate with graphic designers, copywriters, and other team members to create compelling visuals and written content.

3. Community Management :

- Engage with followers, respond to comments and messages, and build a community around the brand.

- Monitor social media conversations and manage online reputation.

4. Campaign Management :

- Plan and execute social media campaigns, including paid advertising and promotions.

- Analyze and optimize campaigns based on performance metrics.

5. Analytics and Reporting :

- Track and report on key performance indicators (KPIs) to measure success and inform future strategies.

- Utilize social media analytics tools to gather insights and adjust strategies accordingly.

6. Collaboration :

- Work closely with marketing, PR, and customer service teams to ensure consistent messaging and branding.

- Coordinate with influencers and brand ambassadors to enhance reach.

7. Training and Guidelines :

- Develop and maintain social media guidelines and best practices for team members.

- Provide training to staff on effective social media usage.

Key Result Areas (KRA) :

1. Content Engagement :

- Measure and improve engagement rates (likes, shares, comments) on social media posts.

- Develop strategies to increase audience interaction and community growth.

2. Brand Awareness :

- Track growth in followers and overall brand visibility across platforms.

- Assess the effectiveness of campaigns in reaching target demographics.

3. Lead Generation :

- Monitor and report on the number of leads generated through social media efforts.

- Optimize campaigns for conversion rates and user acquisition.

4. Analytics and Reporting :

- Regularly report on social media performance, providing actionable insights for improvement.

- Maintain an updated dashboard of KPIs related to social media effectiveness.

5. Campaign Performance :

- Evaluate the success of paid advertising campaigns in terms of ROI and overall performance.

- Adjust strategies based on real-time feedback and results.

6. Collaboration Efficiency :

- Measure the effectiveness of cross-functional team collaboration in delivering cohesive campaigns.

- Ensure timely execution of social media initiatives in alignment with marketing plans.

Skills and Qualifications :

- Bachelor's degree in Marketing, Communications, or a related field.

- Proven experience in social media management, ideally within a similar industry.

- Strong understanding of social media platforms and best practices.

- Excellent writing, editing, and communication skills.

- Proficiency in social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social).

- Creative mindset with the ability to generate engaging content.

- Strong organizational and multitasking abilities.

This role is ideal for a proactive individual who thrives in a fast-paced environment and is passionate about leveraging social media to drive brand success.