Manager - HR at Cue Learn Pvt. Ltd.
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Cuemath - Email Marketing Role (2-3 yrs)
Email Marketing
About the Company :
Cuemath is a Google funded Ed Tech start-up. We are a sophisticated Ed tech start-up that provides after-school math excellence program for children from kindergarten to grade 10 and is offered through home-based centers and online platforms. Cuemath strives to make children great at math with the belief that math can transform a child's future. The centers are managed and run by trained and certified Cuemath teachers who share Cuemath's vision of math excellence. Founded in 2013, there are over 5,000+ centers educating more than 40,000 students across the country and Dubai. Present across over 80 cities in India currently, we are charting out an ambitious and exciting journey to take Cuemath global by expanding our international footprint, and would love to have passionate, driven individuals to join us.
Responsibilities :
1. To execute Email/SMS campaign with objective to increase conversions from delivery to leads.
2. Tracking the conversions from email and sms campaigns and improving the percentages and numbers.
3. To manage sender reputation (IP/domain), inbox placement, conversion optimization, etc.
4. To work in a high-volume email/sms marketing environment.
Skills Required :
1. Good understanding of Excel, Google Analytics, and popular email marketing tools and platforms.
2. An analytical mindset and excellent communication skills.
3. Executed Email/SMS campaign on web engage tool is a great add-on.
4. Knowledge of the tech side of campaign management including how to manage sender reputation (IP/domain), inbox placement, conversion optimization, etc
5. Proven track record in analysing data daily and ability to turn data into actionable insights.
6. Strong background in Campaign delivery / Project delivery.
Requirements :
1. Undergraduate college degree from recognized University.
2. Two to three years of experience in email marketing role.
3. Experience with campaign management including how to manage sender reputation (IP/domain), inbox placement, conversion optimization etc.
4. Good communication, planning, organizational, and problem-solving/analytic skills.
5. Effective written and oral presentation skills.
6. Ability to manage multiple priorities and meet deadlines.
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