Job Title : Digital Marketing Specialist

Company Overview :

- We are a fast-growing company that is dedicated to providing innovative and high-quality products and services to our customers. We are seeking a highly motivated Digital Marketing Specialist to join our team and help us expand our online presence.

Job Summary :

- The Digital Marketing Specialist will be responsible for developing and implementing digital marketing campaigns to increase brand awareness, drive traffic to our website, and generate leads. This role requires a deep understanding of digital marketing strategies, techniques, and tools, as well as a strong ability to analyze data and make data-driven decisions.

Key Responsibilities :

- Develop and implement digital marketing campaigns across multiple platforms (including social media, email, and search engines) to promote our products and services and drive traffic to our website.

- Collaborate with cross-functional teams to ensure that digital marketing efforts align with overall business goals.

- Conduct market research and analyse customer data to identify key insights and trends that can be used to inform marketing strategy and tactics.

- Optimise digital marketing campaigns to maximise return on investment and drive lead generation.

- Manage and monitor social media channels, responding to customer inquiries and comments in a timely manner.

- Stay up-to-date with industry trends, emerging technologies, and best practices to continually improve digital marketing efforts.

Qualifications :

- Bachelor's degree in marketing, communications, or a related field.

- 3+ years of experience in digital marketing, with a proven track record of driving measurable results.

- Expert knowledge of digital marketing channels, techniques, and tools.

- Strong analytical skills and experience with data-driven decision making.

- Excellent communication skills, both verbal and written.

- Ability to work independently and collaboratively in a fast-paced, dynamic environment.

- Experience with SEO, SEM, and PPC campaigns is preferred.

- Experience with Adobe Creative Suite and/or other design software is a plus.

- If you are a results-driven, creative, and analytical digital marketer who is passionate about staying up-to-date with the latest industry trends and technologies, we encourage you to apply for this exciting opportunity.

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