Crown Lifters - Manager - Sales & Marketing - Infra & Engineering Vertical (5-10 yrs)
JOB DESCRIPTION :
SALES :
- Perform Sales activities through Sales Funnel Management.
- Enquiry Generation.
- Lead Generation from Enquiries.
- Prospect Generation from Leads.
- Closing Prospects.
- Develop Sales strategies to improve market share in all product lines.
- Managing the product line to maximize Sales revenues and meet Sales objectives.
- Effective programs to compensate, train, appraise and train Sales personnel.
- Accurately forecast annual, quarterly and monthly revenue.
- Develop specific plans to ensure revenue growth.
- Formulates all Sales policies, practices and procedures.
- Interprets short- and long-term effects on Sales strategies in operating profit.
MARKETING :
- Marketing strategy for new and existing Services.
- Overseeing implementation of the Marketing strategy, including campaigns, events, digital Marketing, and PR.
- Manage and monitor Marketing budget.
- Manage the creation of all Marketing collateral and Sales support tools.
- Undertake continuous analysis of competitive environment.
- Develop solid understanding of customer needs, industry drivers and competitor dynamics in order to shape Marketing strategy, messaging and value proposition.
- Develop and implement direct Marketing campaigns that support customer acquisition and lifecycle management.
- Leverage and manage relationships with corporate partners to maximize Marketing opportunities.
- Collaborate Below the line activities to develop and execute Marketing campaigns for Trade shows, conventions, seminars, sponsorship, and other client facing events.
- Collaborate with digital Marketing, Sales, design, development and content functions to complete projects efficiently and on time.
- Manage relevant Marketing agencies and vendors
- Keep up to date on Marketing trends and competitor strategies.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
