HR Manager at CrossBeats
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CROSSBEATS - Executive - Search Engine Optimization (3-5 yrs)
JD for SEO Specialist
At Crossbeats, we are looking for someone to drive qualified traffic to crossbeats.com and improve conversion rates through the organic channel. You will lead on-page optimizations, new content generation, technical SEO maintenance, and efforts to grow Domain and Page Authority.
HERE IS WHAT WE OFFER YOU ?
At Crossbeats you have a chance to make an impact. You will have the opportunity to be creative, take initiative and grow. A career at Crossbeats is more than just a job. It's the chance to work among friends every day, to work and play hard, and to see the results of your work firsthand. We work in a lively, laid back collaborative work environment, where we focus on getting the best results for ourselves and our customers. We also offer:
- Competitive salary (DOE)
- Employer-paid benefits (medical)
- Casual, "no dress code" atmosphere and an open office space
- Highly interactive work with a talented, passionate team
- UNLIMITED room for growth and results-based pay increases
Duties Of The SEO Specialist :
- Develop optimization strategies to increase the organization's search engine results, drive website traffic, etc.
- Lead development and execution of SEO and SEM paid and organic strategies.
- Pull data across marketing platforms (Google Analytics) to measure success and best practices and compile results into reports.
- Own the execution of SEO tactics and improve the SEO performance against defined KPIs: search visibility, leads, engagement metrics and conversions
- Perform keyword research to identify high value search phrases to drive traffic and convert leads
- Optimize title tags, meta descriptions, URL, headings, images, internal links
- Craft strategies to address SEO trends across digital channels ie mobile, voice recognition, etc
- Develop and execute link building strategies
- Partner with counterparts to promote SEO best practices
- Educate internal stakeholders on SEO best practices
- Maintain SEO dashboard for analysis and reporting
Requirements Of The SEO Specialist :
- Bachelors degree
- 3+ years of SEO experience preferably in an agency environment
- Expert level knowledge of SEO tools including Google Search Console, Google Analytics
- Advanced Excel skills
- Intermediate knowledge of HTML, JavaScript, CSS in context of SEO
- Experience working with a CMS
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