Senior Talent Acquisition Leader at Cropin
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CropIn - Manager - Field Marketing (5-7 yrs)
We're looking for a field marketing professional to drive our regional marketing programs across India, South East Asia, Europe, Africa and Latin America and help us meet our pipeline and revenue goals. You will shape our regional marketing strategy, own and execute marketing initiatives for these regions and execute account-based marketing programs, direct marketing and events, partnerships, co-marketing efforts and more. You will work alongside our sales leadership in creating and executing your marketing plans.
Responsibilities :
- Execute integrated marketing campaigns including events, webinars, email programs, direct mail and other channels as you see fit
- Create and manage key online marketing (acquisition and awareness) efforts through paid, social, PPC across Account-based marketing platforms, and more aligned with global and regional field marketing campaigns.
- Apply all strategies and tactics available to deliver leads and pipeline for the sales team
- Work with local media, PR agencies, and industry bodies to improve our brand presence
- Work with database and research agencies to plan the regional execution and segment focus
- Be the internal voice of the customer and keep the internal teams informed on the latest trends in the local market
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