CRM.io - Manager - Digital Marketing - SaaS Product (8-12 yrs)
We are seeking an experienced Digital Marketing Manager with a passion for driving growth in SaaS products. With a minimum of 6+ years of proven experience, the ideal candidate will be responsible for planning, executing, and optimizing comprehensive digital marketing strategies that enhance brand visibility, generate leads, and support revenue growth.
As a key player in our marketing team, you will manage social media, content, SEO, and lead generation initiatives while collaborating with cross-functional teams to ensure our SaaS product achieve market leadership.
Key Responsibilities:
Digital Strategy : Develop and execute data-driven digital marketing strategies aligned with business objectives, focusing on SaaS growth.
SEO/SEM : Drive organic and paid search traffic by optimizing website content, identifying high-performing keywords, and managing SEM campaigns.
Social Media Management : Plan, create, and execute social media campaigns across platforms to enhance brand engagement and reach.
Content Marketing : Develop high-quality content, including blogs, whitepapers, case studies, and email campaigns to educate, engage, and convert the target audience.
Lead Generation : Design and manage lead generation campaigns through digital channels, ensuring a steady pipeline of high-quality leads.
Email Marketing : Build and manage targeted email campaigns to nurture leads and drive customer retention.
Analytics and Reporting : Monitor key performance metrics (KPIs) and provide actionable insights to optimize campaigns and achieve goals.
Collaboration : Work closely with product, sales, and customer success teams to align marketing efforts with company objectives.
SaaS Product Promotion : Focus on strategies tailored to SaaS offerings, emphasizing value propositions and user benefits.
Qualifications:
Experience : 6+ years in digital marketing, with hands-on experience in SaaS product marketing.
Expertise in SEO/SEM : Strong understanding of on-page and off-page SEO, Google Ads, and other SEM tools.
Content Creation : Proficient in developing engaging and relevant content for diverse audiences.
Social Media Savvy : Deep knowledge of social media platforms, trends, and best practices.
Analytical Skills : Ability to use tools like Google Analytics, or similar platforms for campaign performance tracking.
Marketing Automation : Experience with marketing automation tools and CRM systems.
Lead Generation : Proven success in creating and managing lead generation strategies that drive measurable results.
Communication : Exceptional verbal and written communication skills.
Team Collaboration : Comfortable working in a cross-functional, collaborative environment.
Education : Bachelor's degree in Marketing, Communications, or a related field; MBA or equivalent experience is a plus.
