Job Title : CRM Officer

Department : Marketing

Location : Dubai

Business Unit : Corporate Fashion

Reports to : CRM Manager

Qualification : Bachelor's degree in Business, Marketing, Communications or related field (MBA is an added advantage)

Experience :

- 1 to 4 years- experience in Marketing

- Prior experience working with a large mainstream retail organization preferred

- Must have experience working on Social Media platforms and developing Loyalty

- Programs

Job Purpose: To assist and support the Customer Relationship Manager and his team in the repeat rate and implementation of systems, directed at the enhancement of our customer base while at the same time retaining existing customers in a cost effective manner

Key Accountabilities:

Operational : 

- Support in the planning and execution of CRM strategies; operate with a sense of urgency to deliver campaigns on time and as defined per campaign requirements

- Coordinate with sales, social media and digital marketing team to ensure cohesive execution of marketing strategies and communications

- Work with the CRM Manager to develop and deliver standardized program analytics and related reporting platforms

- Coordinate effective and clear communication channels that deliver information as required to support business to consumer and business to business campaigns

- Research on and create an understanding of audience selection and segmentation in support of overall business objectives

- Foster and develop relationships with key operational vendors and outsourced agencies

- Execute testing strategies that deliver gains through utilizing the CRM software, loyalty management, social media and digital marketing

- Analyse and interpret data collected on customers in order to enable greater personalization, forecast behaviour and develop relationships

- Work closely with social media and digital marketing team to create innovative marketing campaigns and initiate new ideas that will foster business growth and development

- Should understand and prepare final report on Return on Investments" ROI" and "SMS hit rate" campaigns from raw excel data

- Conducting regular store visits to obtain the customers staff and customer feedback

- Train the store team on a regular basis to assure a proper utilization of the CRM Application

Knowledge and Skills:

- Strong Social Media and Technological Skills i.e Twitter, Instagram and Facebook

- Strong Microsoft Office Skills

- Customer Service Skills

- Photoshop and Basic Graphic Designing Skills

- Creative and Innovative Thinking

- Knowledge of various Research and Data Collection Methods

- Basic knowledge about Arabic - speaking, writing and reading skills

- Knowledge of Cashiering skills and activities

- Good with MS Excel

Sucheta Bhilare

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