Head Hiring at Link Management Solutions Pvt. Ltd
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CRM Manager - IT/KPO/Online (5-10 yrs)
Roles and Responsibilities:
- Manage relationship with CRM provider and external partners for email template/content creation
- Own and manage all CRM activities
- Planning, management, execution and measurement of all retention marketing campaigns for our brands
- Produce reports from the CRM to individual campaigns and analyze campaign performance regularly to decide on next steps
- Contribute to strategy and planning of customer management and retention activities and define the quarterly/annual CRM strategy
- Manage the CRM budget/expenses/usage
- Partner with the larger Marketing Team to roll out email, sms and push notification based marketing activities
- Produce and manage the monthly/quarterly and annual campaign calendar
- Act as - traffic-control- to what communication is sent to customers and when it should be sent
- Constantly develop, manage and optimise A/B testing plan for retention marketing
- Actively look out for tools and services that can add value to the Customer Management business
SKILLS AND EXPERIENCE
- 5+ years of overall experience in relevant domain/function
- 3+ years of experience dealing with CRM packages. Knowledge/experience with Salesforce Marketing Cloud/Exact Target would be a big plus
- Prior experience in Digital Marketing or Customer Loyalty
- Strong problem-solving skills and ability to deliver in a fast-moving agile company culture
- Self-starter - Someone who does not require much handholding to get started
- The candidate should be comfortable with data, numbers and metrics and should be results oriented.
- The candidate should understand the technical aspects of CRM implementation to a good extent to be able to liaise with the software staff and get CRM features implemented.
- Good communication and presentation skills. Ability to talk and present to high management
- MBA degree in marketing / business management will be a plus
PREFERENCE
- Knowledge/experience with Salesforce Marketing Cloud/Exact Target would be a big plus
- Prior experience in an ecommerce or online B2C business is a big plus
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