Principal Consultant at Vitasta Consulting Pvt. Ltd
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CRM Analyst - Retail (4-5 yrs)
Job Responsibilities / Accountabilities:
- Data analytics for CRM initiatives, loyalty & campaign management
- Analyze and interpret data collected on customers in order to enable greater personalization, forecast behavior and develop relationships
- Support in the planning and execution of CRM strategies- operate with a sense of urgency to deliver campaigns on time and as defined per campaign requirements
- Coordinate with sales, social media and digital marketing team to ensure cohesive execution of marketing strategies and communications
- Work with the CRM Manager to develop and deliver standardized program analytics and related reporting platforms
- Coordinate effective and clear communication channels that deliver information as required to support business to consumer and business to business campaigns
- Research on and create an understanding of audience selection and segmentation in support of overall business objectives
- Foster and develop relationships with key operational vendors and outsourced agencies
- Execute testing strategies that deliver gains through utilizing the CRM software, loyalty management, social media and digital marketing
- Work closely with social media and digital marketing team to create innovative marketing campaigns and initiate new ideas that will foster business growth and development
- Should understand and prepare final report on Return on Investments" ROI" and "SMS hit rate" campaigns from raw excel data
- Conducting regular store visits to obtain the customers staff and customer feedback
- Train the store team on a regular basis to assure a proper utilization of the CRM Application
Functional Competencies:
- Strong Social Media and Technological Skills i.e Twitter, Instagram and Facebook
- Strong Microsoft Office Skills
- Customer Service Skills
- Photoshop and Basic Graphic Designing Skills Creative and Innovative Thinking
- Knowledge of various Research and Data Collection Methods Basic knowledge about Arabic speaking, writing and reading skills Knowledge of Cashiering skills and activities
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