Lead - Talent Acquisition at Crimson Interactive
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Crimson Interactive - Unit Lead - Email Marketing (4-8 yrs)
JOB DESCRIPTION :
Job Title: Email Marketing Specialist
Department: Marketing
Job location: Goregaon (west), Mumbai
Reporting: Manager - Marketing
Key Responsibilities :
- Design and Implement drip campaigns. Reaching out to targeted customers through blast emails a drip campaigns.
- Coordinating and planning for various email-marketing activities for lead generation and existing/potential client engagement activities.
- Build best practices in email marketing with respect to databases, permissions and campaign planning.
- Working with Data Scientist, Product, Technology and regional marketing teams to establish automated email campaigns.
- Implementing & executing Email campaigns on a daily basis.
- Testing Emails across platforms. Setting up the right practices around this and working with the design team create excellent email templates.
- Dive deep into campaign performance data to identify opportunities for improvement.
- Develop strong hypothesis, conduct A/B analytics and make data based recommendations.
- Reporting Performance and sharing vital insights on overall campaign / engagement performance
Key Requisites :
- Experience of working and executing campaigns on platforms like Cheetah, Webengage, Mailchimp etc.
- Detail-oriented, strategic and analytical approach.
- Strong knowledge of digital ecosystem, current local trends in media consumption, marketing opportunities.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
