Leader, Pioneer, Innovator, Mastermind, Trendsetter, Groundbreaker and Trailblazer- do these words excite you-

Do words like successful, inspirational, creative, go-getter, achiever, expert and motivator sound like words from your professional story.

If yes, then we have a perfect job for you!

We are looking for a Digital Marketing Genius to head our highly electric marketing department.

Job title: Sr Manager Digital Marketing

Reports into: Marketing Head

Location : Goregaon West, Mumbai

Work days : Mon to Fri (weekends are all yours!)

Job description :

Your key responsibilities will include the following :

Make and manage marketing plan for Ulatus, the translation division of Crimson and drive reporting of progress / analytics.

Drive Innovation within the Marketing organization

Support and enhance corporate branding of our key brand Ulatus

Drive content marketing through marketing collateral that includes press releases, white papers, case studies etc. and other non-technical collateral like corporate brochures, advertisements etc

Drive Ulatus communication and lead generation activities through the website, social media channels and other digital media

Be responsible for PR and media relationship activities including press releases, interaction with media and corporate communication

Lead and manage Demand Generation teams across target markets (China, Japan, Korea, and rest of the world)

Drive channel marketing with an objective of Branding and Demand Generation

Drive SEO, SEM and PPC across target geographies

Manage regional websites and other digital/social channels

Identify industry events and drive event marketing plans across geographies

Lead SEO team :

Work with in-house SEO team to track all paid adverts and analyze and design customer acquisition campaigns using web analytics and all on going On-Page and Off-Page SEO efforts

Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities

Lead Web Content :

Rationalize, optimize, and oversee the structure and content of our regional and global websites

Develop process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content

Regular usability checks for English and other language websites for maximum localization impact

Build brand awareness and visibility through online press releases, social media including industry specific articles on blogs and other relevant mediums

Lead the Design team :

Work in collaboration with designers to improvise on the existing websites design and develop new websites, revamp online marketing material and email marketing campaigns

Evaluate and finalize all designs-related tasks

General Management :

Shoulder responsibility of managing the online marketing department that includes international (Japanese, Chinese, Taiwanese, Korean, German, Brazilian, Turkish) as well as Indian staff members

Build and manage ongoing relationships with research organizations, internationals journals, and publishers

Regularly engage in online marketing activities for vendors, agencies, and other channel partners to optimize our market share and to drive incremental business

Enhance business intelligence by engaging in online market research and make pricing decisions enabling us to create and refine core business processes.

Develop and coordinate with IT and Software team for a smooth product or service launch

Partner with the Customer Relationship Management team to effectively drive customer advocacy process, including customer testimonials and case studies.

We are Crimson Interactive Pvt. Ltd: www.crimsoni.com (our website is pretty cool, go visit it to know everything you want to know).

Apply mentioning Current residential location, Current CTC, Expected CTC and Notice period.

Apply Immediately

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.