Head - Talent Acquisition at Crimson Interactive
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Crimson Interactive - Head - Digital Marketing (14-20 yrs)
Crimson Interactive
- Design and deploy the marketing strategy and plans by leveraging consumer insights, market analytics, and innovation in order to increase the consumer base, grow the market share and penetration, create brand identity, and spearhead strategic partnerships and alliances leading to higher engagement, which in turn results in sales and profitability.
- Examine competition performance and new activities, analyze historic trends in brand performance, and interpret changing consumer/user behavior across all the markets.
- Design the short-term and long-term marketing roadmap detailing the priority areas, resource requirements, etc., while ensuring complete alignment with the digital roadmap and organizational strategy.
- Conduct annual/semi-annual/quarterly reviews of the plan and make appropriate changes to it in order to make it more relevant to the fast-changing digital industry.
- Review and approve the marketing performance plan for the year and ensure its alignment with the marketing strategy.
- Manage brand and social media
- Manage all sub-teams within marketing viz. SEO/SEM/Design/Marketing Managers/Content/Social Media
- Work closely with regional offices to identify market needs, devise solutions, and deliver on projects.
- Manage marketing staff by recruiting, selecting, orienting, and training new employees.
- Manage marketing staff job results by counselling and disciplining employees as well as planning, monitoring, and appraising job results.
- Track team performance at an overall and individual level and provide support/guidance wherever required to ensure achievement of yearly plan
- Manage effective resource allocation, enhance the capability quotient of team members, and drive higher team engagement through appropriate HR interventions
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