Human Resources at Incredible Technologies Pvt. Ltd. (CredR)
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CredR - Social Media & App Marketing Analyst (2-5 yrs)
Job Description
- 2+ years of experience in managing Google/Facebook/Instagram ads & affiliates
- Experience in handling and implementation of GTM & other tracking codes.
- Experience in handling app install campaigns and increase app install through with proven strategies
- Create, implement, track, analyze and optimize online marketing campaigns using Google Adwords, Facebook and Programmatic tools, App installs campaigns
- Learn and implement campaigns on new Digital Advertising platforms, including snapshot, TikTok, etc. Drive campaign success metrics including CTR, CPC and CPA by closely monitoring delivery and analytics
- Work with internal teams to drive client satisfaction. Coordinate with the Operations Head and Finance to ensure a smooth invoicing of campaigns.
- Ability to constantly drive campaign optimization to leverage data to drive actionable insights & recommendations.
- Strong analytical skills and data-driven thinking
- Experience in optimizing landing pages and user funnels
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Work with design and content teams to develop best-in-class marketing campaigns optimized for conversion, relevance, and customer preferences
- Good communication & interpersonal skills
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