Human Resources at Incredible Technologies Pvt. Ltd. (CredR)
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CredR - Manager - Digital Marketing (4-6 yrs)
5+ years of experience in managing Google/Facebook/Instagram ads & affiliates
- Experience in handling and implementation of GTM & other tracking codes.
- Experience in handling app install campaigns and increase app install through with proven strategies
-Create, implement, track, analyze and optimize online marketing campaigns using Google Adwords, Facebook and Programmatic tools, App installs campaigns
-Learn and implement campaigns on new Digital Advertising platforms, including snapshot. Drive campaign success metrics including CTR, CPC and CPA by closely monitoring delivery and analytics
-Ability to constantly drive campaign optimization to leverage data to drive actionable insights & recommendations.
-Strong analytical skills and data-driven thinking
-Experience in optimizing landing pages and user funnels
-Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts- design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
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