Human Resources at Incredible Technologies Pvt. Ltd. (CredR)
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CredR - Manager - Digital Marketing (3-6 yrs)
Required Knowledge, Skills and Abilities
- Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintain our social media presence across all digital channels
- Collaborate with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insight
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills :
- Proven working experience in digital marketing and performance marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Expected Background :
- 4+ years of previous working experience as a Digital Marketing Specialist
- Prior experience in D2C industry or Ecommerce would be preferred
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
