Role type: Full Time

Location: Mumbai Office

Experience: 5+ years

Salary: 6L - 10L, dependant on experience

About the role :

- Do you tweet, share, and post to social media in your sleep ? Do you know what it takes to grow an online community ? Are you passionate about entrepreneurship and do you care deeply about making a difference to India's economic growth?

- We're looking for a Social Media Manager with excellent content creation skills to join our fast-growing team in India. You will be helping us to deliver on our vision to help SMEs everywhere gain access to affordable finance when they need it so they can grow!

- As our social media manager, you will help us broaden our digital reach and engagement with the 70 million SMEs belonging to the Confederation of All India Traders (CAIT). CAIT is CreditEnable's strategic partner. You will also help us build and engage with new communities of SMEs.

- Your primary role will be to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into active fans, promoters and customers. You should have command of best practices and trends in social media marketing, enjoy being creative, be able to create high quality content, and understand how to both build and convert a digital audience.

- You will be responsible for aligning company communications across social media and producing marketing content to create a strong brand identity.

Responsibilities :

- Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant

- Produce content in the forms of blogs, articles, newsletters, videos, imagery and web copy that meets the company's brand and communication guidelines

- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences

- Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).

- Drive consistent, relevant traffic and leads from our social network presence

- Track, measure, and analyze all initiatives to report on social media ROI

- Planning social content and maintaining the content calendar ensuring social media content is regular, relevant and engaging

- Maintain website content to ensure it is all up to date and accurate

- Monitoring the success of the community and of social media in terms of the overall marketing strategy

About you :

- We are looking for a qualified Social Media Manager with a flair for content creation to join our marketing team. If you are a self-driven and ambitious tech-savvy professional, we would love to meet you. We are expecting you to be experienced in social media, content creation and promotional events.

- To be successful in this role, you will need to have a deep passion for social media, stay abreast of new developments and opportunities in the industry, and be able to create quality content, both design & written.

- You are a self-starter who can take on responsibility for their own projects and work independently if necessary. You are ambitious and would like to grow as part of an exciting FinTech with global ambitions. You have great interpersonal skills and work well within a team. You are a doer. You are innovation-driven and open to new solutions. You are extremely flexible and highly agile.

- You strive for excellence in everything you do and take pride in a job well done. You are enthusiastic about our company and our products.

Skills and experience :

- 5+ years' experience working as a Social Media Manager in a similar role - agency, client side, preferably B2C

- BA/BS degree or equivalent work experience

- At least 5 years' experience managing social media platforms. Experience with Facebook, LinkedIn, Twitter, and YouTube is essential

- Ability to create high quality content blogs, articles, newsletters, videos, imagery and web copy

- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions

- Proficiency in using social media software to monitor social media conversations

- Experience in a fast growing / start-up environment

- Excellent communication skills in writing and in person

- Strong project management skills

- Strong copywriting and proofreading skills

- Must have a cutting-edge interest in social media and be abreast with the fast-changing nature of social media and ensuring that new opportunities for engaging with customers are realised

- Ability to identify and track relevant community KPIs

- The ability to work to tight deadlines and often under pressure

- Video editing experience would be a bonus

- Experience using Zoho or similar CRM a bonus

Note: Examples of past work will be required as part of the hiring process.

About CreditEnable:

CreditEnable is a global credit insights and technology solutions company. The firm applies proprietary data analytics, deep learning, AI and technology to build solutions to the world's biggest financial challenges.

CreditEnable's automated lender and borrower solutions create a more efficient SME lending process.

CreditEnable's senior management has over 100 years of proven expertise in technology, credit, risk and the SME segment. They have built credit and risk analytics platforms for some of the world's largest financial institutions, managed large international investment portfolios, taking SMEs from start-up to IPO, and invested heavily in SMEs across multiple geographies and sectors.

We have offices in London, Mumbai, Delhi & Nagpur.

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