Credgenics - Social Media Marketing Specialist (2-5 yrs)
We at Credgenics understand that achieving growth requires a culture of constant motion; exploring new technologies, being ready to handle any challenge in a moment's notice, mastering consistency in an ever-changing world - that's what it takes to get there. If that's something you want to be a part of, apply today!
About The Organization :
Credgenics is India's leading SaaS-based debt collection platform. Our platform helps banks, NBFCs and Fintech lenders digitize and automate their collections processes, helping them improve recovery rates, decrease time to collect and increase the efficiency of their collection spending. In a mere span of 3 years since the company's inception, we have built a product with 10+ different modules to help our customers streamline and manage all their loan recovery workflows right from predue to write-off collections. For more details, please visit https://www.credgenics.com.
We are currently working with 80+ clients, including India's largest banks (such as HDFC Bank, ICICI Bank, Kotak Mahindra Bank, Yes Bank, IDFC First, etc.), renowned NBFCs (such as Mahindra Finance, TVS Credit, Hero Fincorp, Clix Capital, DMI Finance, etc.) and many fintech's (Such as ZestMoney, Moneyview, KreditBee, RupeeRedee, etc).
Job Responsibilities :
Responsibilities :
- Create and execute social media strategy through research, benchmarking corporate messaging, brand positioning and audience identification
- Manage company pages within each platform to increase the visibility of company- s social content, drive community engagements, and enhance content reach
- Generate and publish content that builds meaningful connections and generates engagements
- Moderate all content in line with the moderation policy for each community
- Create editorial calendars and publishing plan
- Enhance engagements with the community stakeholders through social media
- Capture and analyze appropriate social media platform data / metrics, insights and best practices for planning
- Collaborate with other team to manage reputation, identify key players and coordinate actions
Skills :
- Experience of working for 2-3 years in social media marketing
- Excellent writing, editing, and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Good knowledge of online marketing and understanding of characteristics of social media marketing channels
- Positive attitude, attention to detail and multitasking
- Fluency in English
- MBA or relevant qualification in Communications, Marketing
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