Company Profile :

- Credgenics is an innovative FinTech which provides innovative loan collections and debt recovery technology solutions to Banks, Non-banking finance companies, ARCs and Digital lending firms worldwide. The award-winning SaaS based platform covers end-to-end collections lifecycle with unique capabilities including multi-channel digital communications, AI powered predictor models for optimal collections strategy, field collections mobile app CG Collect, Billzy digital payments, legal management system, comprehensive dashboards and deep analytical models. Credgenics platform helps lenders leverage technology to boost their resolution rates, improve collections efficiencies, increase collections, transform customer experience and reduce non performing loans.

Role and Responsibilities : 

Content Writer

- Research banking and fintech industry-related topics (combining online sources, interviews, and case studies)

- Write clear marketing copy to promote our brand/products/services across content formats and assets

- Prepare well-structured drafts using Content Management Systems

- Proof-read and edit content pieces, and blog posts before publication

- Coordinate with marketing and design teams to illustrate content pieces

- Conduct extensive keyword research and use SEO guidelines to increase web traffic

- Explore the stakeholder ecosystem and align the content to their needs, identify new topics

- Ensure all-around consistency in content with style, fonts, images, positioning, and tone

- Generate website content aligned to segment demand and change in keywords

- Streamline and manage the content calendar

Requirements :

- 2 to 4 years of relevant work experience in content writing for an IT organization.

- Experience in writing content for lending and FinTech industry will be an advantage

- Bachelor's in Mass Communication or any related field

- Demonstrated the abilities in published articles

- Experience with established research techniques across multiple sources

- Familiarity with industry web publications

- Excellent writing and editing skills will all rounded communication skills

- Hands-on experience with Content Management Systems (e.g. WordPress)

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