About CredForce : 

CredForce is the world's first and the largest provider of solutions, services and products in Credentialing.

With the world's first ever and the largest consortium of international certification bodies, CredForce is converting capability-validation into an organized global industry-vertical. Our mission is to make certifications affordable, convenient and swift to obtain for individuals and enterprises even in the remotest corners of the world. The gigantic CredForce credentialing ecosystem extends across 180+ countries and in major global industries such as, BPO, Talent Management, Data Science, Blockchain, Artificial Intelligence, Investment Banking and more. A wide-range of solutions on credentialing, accreditation and certification of professionals, workforce, employees and enterprises are designed and delivered to transnationals, governments, universities, multilateral aid bodies and institutions through this ecosystem. We are headquartered in Austin, Texas and have our offices based out of Palo Alto, London, Glasgow, Dubai, Singapore, Gurgaon, Mumbai, Bengaluru and Cape Town.

To know more, please visit https://www.credforce.com/

Job Description : 

- As the social media marketing anchor for initiatives in the market you will establish and drive marketing plan aligned to GTM initiatives, work with business stakeholders, set the marketing budget & goals, create world-class marketing campaigns and report ROI - ensuring (positioning/demand creation) effectiveness of campaigns in the Global market).

- Work with key leaders and stakeholders to ensure alignment with Business Plans.

- Design and deliver on marketing services portfolio for key segments and initiatives in partnership with onshore peers.

RESPONSIBILITIES :

- To work with the marketing production team in India to deliver on marketing requirements

- Coordinate activities leading to visual identity creation

- Develop and implement a clear social media strategy to substantially increase the social media following and thus increasing the visibility of the brands

- Day-to-day management of social media channels and their communities (including and not limited to, LinkedIn, Facebook, Twitter, Instagram, Pinterest, YouTube, Google+, etc.) with a consistent on-brand tone of voice and strategic overview tailored to each brand.

- Create, curate and manage all published content (image, video, and text).

- Design, create and manage promotions and social media ad campaigns.

- Provide day to day delivery support to Business leaders on the execution of assignments and tasks.

- Provide competitive intelligence and should be capable of analyzing data in order to validate content.

SKILLS & COMPETENCIES REQUIRED :

Critically Important :

- Monitor trends in social media tools, applications, channels, design, and strategy.

- Develop and execute crisis management strategies.

- Develop lead/demand generation strategies through social media and execute accordingly

- Creative flair and enthusiasm for new ideas and concepts

- Strong written and verbal communication skills

Desirable :

- Excellent analytical skills.

- Strong technical understanding and knowledge of social media reporting tools.

- Hands-on experience on any of the tools like Sprout Social, Google Analytics, simply measured, Twitonomy, Woobox, HootSuite, and Radian6

- Creative flair in thoughts and concepts of social media

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