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23/07 Shanthi
Lead at RightTrack Corporate Service

Views:150 Applications:36 Rec. Actions:Recruiter Actions:28

Creative Writer - Advertising/Media Firm (1-2 yrs)

Bangalore Job Code: 84035

Creative Writing - Advt/Media


Responsibilities:

- Write persuasive, clear, attractive copy with a distinct voice for various mediums.

- Develop creative ideas, with relevant insights from the world around us.

- Take on briefs and develop scripts, and help craft a treatment to execute. See the project from start to finish.

- Constantly work with the team and brainstorm on ideas.

- Pitch internally for one's own ideas for sketches, series, short films.

- Have a good network of editors, directors, cinematographers and production houses.

- Keep an eye out for relevant social commentary, topical issues, and other phenomenon and develop ideas that strike a chord with audiences across the spectrum.

- Write video scripts and - big idea- value propositions to drive marketing slogans and copy statements.

- Collaborate with marketing and sales teams to drive content idea generation that drives engagement and builds brand awareness.

- Ensure content reflects brand(s) guidelines including the brand promise, brand voice, and brand personality.

- Works closely with brand marketing teams to assess marketing copy and content performance/effectiveness.

- Provide strategic recommendations on adjusting tone/style/length/subject matter to drive engagement.

- Develop a brand-specific copy strategy. Assess long term content needs and recommend ways to integrate and streamline copy across multiple touch points.

Skills & Qualities :


- Proven experience as a scriptwriter or related role, preferably in advertising.

- Bachelor's degree; Marketing, Advertising, English, Journalism or Communications.

- Well-developed strong writing, editing, and communications skills.

- A deep understanding of consumers and what motivates them.

- Understanding what makes a compelling story.

- Knowledge of online content strategy and creation

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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