Opportunity :

We are an Online start up and are looking to disrupt one of the key functions of employment market. We are extremely driven on solving the problem as well as building a world-class product.

Who We Think Will Be a Great Fit :

- The Brand communication specialist will be responsible :

- Streamline Brand communication and create guidelines that define our company's voice both online and offline (including terminology and slogans)

- Gather feedback from sales and analyze consumer behavior to define our company's positioning

- Craft our differentiation strategy

- Brief our creative team about marketing projects they- ll be working on (for example ebooks, email campaigns and advertising banners)

- Conduct competitive research to identify our strengths and weaknesses

- Design promotional campaigns for new products and markets

- Passion for creating, sustaining and growing brand

- Experience with customer lifecycle management, journey mapping & segmentation

What You Will Do:

- Develop innovative and functional content strategy that support product and deliver compelling, multichannel experiences across all digital marketing touchpoints (CRM, Web, Media, Social, Mobile, and Search).

- Digital Campaign Strategy & Planning.

- Email Campaign Planning, Deployment, and Automation.

- Work with our in-house web and creative teams to manage the email production process including production and localization.

- Craft Measurement Plans to set campaign KPI's and establish benchmarks for success

- Develop segment-based content strategies that delivers the right message

- Personalized Content Strategies

- Work closely with cross-functional teams including AI, Web, Mobile and other strategic stakeholders to measure campaign performance, analyze customer LTV, and identify opportunities for alignment and optimization across all digital touchpoints

- Identify lead KPI- s, craft comprehensive measurement plans, and continuously optimize engagement strategies and tactics based on data-driven decision making

What you must have for this role :

- Work experience as a Brand Communication or similar role in Content creation

- Portfolio of brand-building projects is a plus

- Experience developing content strategies based on market segmentation

- Data-driven thinking

- Creativitywriting skills

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