Job Description :

- Aa a Creative Strategist you will be responsible for developing and implementing innovative marketing and advertising strategies to achieve specific business objectives. This role involves a combination of creativity, strategic thinking, and analytical skills to deliver effective campaigns and initiatives. We are looking for an experienced candidate, someone that can inspire others, taking our creative to a new level as we continue to grow. The ideal candidate will have a natural eye for design and a drive to inspire dynamic ideas that connect with all types of audiences. You will work with various departments and report to the Business Head.

Major Roles & Responsibilities :

- Collaborate with the solutions department to develop and propose value-added, creative interactive strategies and presentations for pitches to convert clients.

- Research and monitor Digital & New Media industry trends and competitor offerings to improve current offerings.

- Creatively involved in end-to-end coordination and execution with the respective brands.

- Ensure on-time and effective communication with the internal team to ensure that clients' timelines are met.

- Brainstorm with team members to decide upon creative ideas to take the campaign, and pitches forward and help in making decisions for creative buckets.

- Create content that is fact-filled, interesting, and appealing to the target audience.

- Consume all kinds of copy and content and craft effective, creative, and engaging copy.

- Propose topical content and moment marketing campaigns proactively based on trending conversations relevant to the target audience

- Actively participates in client presentations.

- Create marketing plans to increase brand awareness

- Ensure strong brand presence in online and offline channels

- Design advertising campaigns for new products/services

- Coordinate with the Business Head- Brand Strategy to ensure consistency with the product line strategy

- Participate in organizing promotional events to positively present our company.

- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, and compelling content.

- Meet budget standards by forecasting and managing expenses

- Prioritize work and resources across engagements based on short and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments

- Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner

- Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges

Skills Required :

- Strong creative thinking skills, with the ability to develop and propose value-added, creative interactive strategies and presentations for pitches to convert clients.

- Knowledge of Digital & New Media industry trends and competitor offerings.

- Ability to creatively coordinate and execute campaigns for respective brands.

- Strong communication skills, with the ability to communicate effectively with the internal team to ensure that clients' timelines are met.

- Ability to brainstorm with team members to come up with creative ideas and make decisions for creative buckets.

- Strong writing skills, with the ability to create content that is fact-filled, interesting, and appealing to the target audience.

- Ability to consume all kinds of copy and content and craft effective, creative, and engaging copy.

- Basic knowledge of moment marketing campaigns and the ability to propose topical content and campaigns proactively based on trending conversations relevant to the target audience.

- Strong attention to detail and the ability to manage multiple projects simultaneously.

- Proficiency in Microsoft Office Suite and Adobe Creative Suite

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