Creative Strategist - Content Writing - Jewelry (1-3 yrs)
Role Overview:
We are seeking a creative and strategic Content Strategist to develop compelling, high-quality content for our jewelry brand. This role involves crafting engaging storytelling, optimizing content for digital platforms, and driving brand awareness through strategic content planning. The ideal candidate will have a deep understanding of the luxury jewelry market, customer behavior, and digital marketing trends.
Key Responsibilities:
1. Content Strategy & Planning:
- Develop and execute a content strategy aligned with brand goals, audience interests, and industry trends.
- Plan content calendars for digital channels, including websites, social media, blogs, email campaigns, and advertisements.
- Ensure brand messaging, tone, and storytelling are consistent across all platforms.
2. Content Creation & Management:
- Write, edit, and oversee high-quality content, including product descriptions, blog articles, social media posts, and email marketing campaigns.
- Collaborate with designers, photographers, and videographers to create visually appealing multimedia content.
- Optimize content for SEO, increasing organic reach and search engine rankings.
3. Digital Marketing & Social Media:
- Develop compelling social media content strategies to engage and grow audiences.
- Monitor social media trends, engagement metrics, and customer feedback to refine content.
- Work closely with influencers, brand ambassadors, and PR teams for collaborations and campaigns.
4. Brand Storytelling & Product Marketing:
- Craft engaging brand narratives that resonate with customers and highlight the craftsmanship, heritage, and uniqueness of jewelry collections.
- Develop product-focused content that showcases materials, gemstones, and craftsmanship techniques.
5. Performance Analysis & Optimization:
- Track and analyze content performance using tools like Google Analytics, SEMrush, and social media insights.
- Adjust strategies based on data-driven insights to enhance engagement and conversions.
- Conduct competitor analysis to stay ahead in content marketing trends.
Key Skills & Qualifications:
- Experience: 3+ years in content strategy, digital marketing, or a related field, preferably in the luxury or jewelry industry.
- Writing & Editing: Strong writing, storytelling, and editing skills with an eye for detail.
- SEO & Digital Marketing: Knowledge of SEO best practices, keyword research, and digital marketing strategies.
- Social Media Expertise: Experience managing content across platforms like Instagram, Facebook, Pinterest, and TikTok.
- Analytical Skills: Ability to track content performance and adjust strategies based on insights.
- Creative Vision: Passion for luxury branding, aesthetics, and storytelling.
Kindly Contact
HR Team || Hitesh || 9265966493
