Position: Creative Strategist/Manager - Editorial Strategy

Company - Content Marketing Agency

Total Employees - 80

- We combine strategic expertise with content production to drive meaningful, organic growth and deliver real conversions.

- Our approach empowers a diverse portfolio of B2B and B2C brands by delivering customized growth frameworks.

- These frameworks are finely tuned to align with each client's unique objectives and evolving market dynamics.

- The advantage is that we bring deep industry experience and an adaptable approach. Every client presents a new story, and we immerse ourselves in understanding your business. No templates, no shortcuts.

- We're ready to step in when challenges arise whether with content, growth channels, or crises. Our solutions aren't "one-size-fits-all."

- Instead, each is custom-built to address your specific needs. We're team players and co-creators working alongside you, not behind closed doors.

- Our open communication, trust, and partnership foster a collaborative environment, which results in meaningful success metrics.

Why join us?

- We're more than just a workplace we're passionate people who genuinely love what we do. We create impactful content and deliver real value.

- Along the way, we've partnered with some of the world's leading brands, including Airtel, Meta, IDFC Bank, Pidilite Industries, MG Motor, World Gold Council, Epsilon, and Salesforce. But what sets us apart is our culture. We understand that creative fatigue is real.

- That's why we focus on building a collaborative and energizing environment. Its a space where ideas stay fresh, and innovation thrives.

- Were committed to future-proofing your career. You'll benefit from sharp learning opportunities.

- Our flat, nimble structure also empowers you to take initiative and make a real impact. We have offices in Bengaluru, Mumbai, and New Delhi.

Roles and Responsibilities:

- Develop a data-driven B2B content marketing strategy aligned with business goals, demand generation, and lead nurturing objectives.

- Define content themes, messaging frameworks, and buyer journey stages to create a cohesive content experience.

- Conduct competitor and market analysis to identify content opportunities and gaps.

- Identify and leverage key industry events, trends, and conversations to align content with market needs.

- Ensure brand voice, tone, and messaging remain consistent across all B2B communications.

- Utilize keyword research and competitive analysis to optimize content for visibility.

- Collaborate with web and marketing teams to improve content distribution and engagement metrics.

Qualifications & Experience:

- Masters degree in advertising & public relations or digital media will be preferred.

- 4+ years of experience in account-based marketing (ABM) content strategy.

- Understanding of performance-driven content marketing and ROI measurement.

- Ability to create content re-purposing strategies for omnichannel distribution.

- Familiarity with AI-driven content tools and B2B content personalization

- Excellent PPT and Excel skills

And finally, what's it like working with us?

- We celebrate individuality and collaboration, ensuring every team member feels heard and supported. You'll also enjoy an annual week off for the whole crew from Christmas to the New year (yeah, it's on the house, not cutting into your regular leave stash).

- Your ideas matter, your uniqueness is embraced, and your growth truly counts. We'd love to have you join us and be part of our story!

Please note there may be an assignment as part of the recruitment process.