Primary purpose of the role :

- Effectively planning creative solutions and aiding in defining the scope of work across pitches and on-going content work.

- Collaborating with the Business Development department of Communities Vertical to develop and propose value added, interactive strategies and presentations for pitches to convert clients.

- Researching and monitoring Digital & New Media industry trends and competitor offerings to improve content offerings.

- Coordination with the all Internal Departments for all the pitch and strategy requirements from planning till execution and follow up with the team.

Key Responsibility Areas :

- Solutions and ideas offered for campaigns and pitches should be fact-filled, active and engaging to avoid rework and aligned with brief.

- Creatively involved in end-to-end coordination and execution with third party like director, producer and vendors etc. for the respective brands.

- Ensure that the Creative team contributes to Innovative & Interactive Digital Media solutions that help the different teams to excel in their campaign.

- Ensure on time and effective communication with internal team to ensure that clients timelines are met.

- Carry out in-depth research about the client's brand and competitor brands, including previous campaigns run by the client's brand along with competitor brands. Keep abreast with current emerging industry trends.

- Evaluate the demographics of specific media users by analyzing their characteristics, behavior and media habits to identify target audience appropriate creative ideas and solutions.

- Brainstorm with team members to decide upon creative ideas to take the campaign, pitches forward and help make decisions for creative buckets.

- Make suggestions to determine the most effective platforms (Facebook, Twitter, LinkedIn, Instagram etc.) that allows a client to convey messages to target audiences taking into consideration its outreach, frequency of reach and budget.

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